Post by account_disabled on Mar 10, 2024 5:01:48 GMT -5
The GregGifford July Rand Fishkin Web Search The Essential Data Marketers Need Next up was Rand of SparkToro who dropped a ton of data about the state of search in . To set the stage Rand gave us a quick review of the evolution of media This new thing is going to kill this old thing has been the theme of panicked marketers for decades. TV was supposed to kill radio. Computers were supposed to kill TV. Mobile was supposed to kill desktop. Voice search was supposed to kill text search. But as Rand showed us these new technologies often dont kill the old ones they just take up all our free time. We need to make sure were not turning away from mediums just because theyre old and instead make sure our investments follow real behavior.
Voice search didnt kill desktop search. Both mobile and desktop are still big. Dont ignore either. mozcon Europe Cell Phone Number List randfish pic.twitter.comYusAXepmS Yosef Silver ysilver July Rands deck was also chockfull of data from Jumpshot about how much trafficXthese days how much of that comes from paid search and how thats changed over the years. In Google sent fewer organic clicks via browser searches than in . In there were organic clicks for every paid click. In that ratio is . Google still owns the lions share of the search market and still sends a significant amount of traffic to websites but in light of this data SEOs should be thinking about how their brands can benefit even without the click.
MozCon off to a great start. First of many interesting snippets from Rand Fishkin More than half of all Google searches are now zeroclick. Ouch.mozcon mozcon contentmarketing google search seo clickthelink Moz randfish pnathan Clarke TechnologyJon July And finally Rand left us with some wisdom from the world of social getting engagement on.
Voice search didnt kill desktop search. Both mobile and desktop are still big. Dont ignore either. mozcon Europe Cell Phone Number List randfish pic.twitter.comYusAXepmS Yosef Silver ysilver July Rands deck was also chockfull of data from Jumpshot about how much trafficXthese days how much of that comes from paid search and how thats changed over the years. In Google sent fewer organic clicks via browser searches than in . In there were organic clicks for every paid click. In that ratio is . Google still owns the lions share of the search market and still sends a significant amount of traffic to websites but in light of this data SEOs should be thinking about how their brands can benefit even without the click.
MozCon off to a great start. First of many interesting snippets from Rand Fishkin More than half of all Google searches are now zeroclick. Ouch.mozcon mozcon contentmarketing google search seo clickthelink Moz randfish pnathan Clarke TechnologyJon July And finally Rand left us with some wisdom from the world of social getting engagement on.