Post by account_disabled on Feb 20, 2024 3:59:18 GMT -5
The change in YoY SEO traffic by week for the past months and calculate the standard deviation. SEO traffic is usually pretty noisy especially on a short time frame like a week. Lets assume youve decided this is indeed a real traffic drop. Now what Id recommend trying to answer the eleven questions below at least one of them will usually identify the culprit. Questions to ask yourself when facing an organic traffic drop . Was there a recent Google algorithm update MozCast Search Engine Land and Mozs algorithm history are all good resources here.
Expedia seems to have been penalized by a Penguinrelated update. If there Greece Mobile Number List was an algorithm update do you have any reason to suspect youd be impacted It can sometimes be difficult to understand the exact nature of a Google update but its worth tracking down any information you can to make sure your site isnt at risk of being hit. . Is the drop specific to any segment One of the more useful practices whenever youre looking at aggregated data such as a sites overall search traffic is to segment the data until you find something interesting. In this case wed be looking for a segment that has dropped in traffic much more than any other. This is often the first step in tracking down the root cause of the issue.
The two segments Ive found most useful in diagnosing SEO traffic drops specifically Device type mobile vs. desktop vs. tablet Page type product pages vs. category pages vs. blog posts vs. homepage etc. But there will likely be plenty of other segments that might make sense to look at for your business for example product category. . Are you being penalized This is unlikely but its also usually pretty quick to disprove. Look at Search Console for any messages related to penalties and search for your brand name on Google. If youre not showing up then you might be penalized. Rap Genius now Genius was penalized for their.
Expedia seems to have been penalized by a Penguinrelated update. If there Greece Mobile Number List was an algorithm update do you have any reason to suspect youd be impacted It can sometimes be difficult to understand the exact nature of a Google update but its worth tracking down any information you can to make sure your site isnt at risk of being hit. . Is the drop specific to any segment One of the more useful practices whenever youre looking at aggregated data such as a sites overall search traffic is to segment the data until you find something interesting. In this case wed be looking for a segment that has dropped in traffic much more than any other. This is often the first step in tracking down the root cause of the issue.
The two segments Ive found most useful in diagnosing SEO traffic drops specifically Device type mobile vs. desktop vs. tablet Page type product pages vs. category pages vs. blog posts vs. homepage etc. But there will likely be plenty of other segments that might make sense to look at for your business for example product category. . Are you being penalized This is unlikely but its also usually pretty quick to disprove. Look at Search Console for any messages related to penalties and search for your brand name on Google. If youre not showing up then you might be penalized. Rap Genius now Genius was penalized for their.